burger king new fries

Image Credit: John R. Coughlin via Google

Companies have tried many different ways to promote their businesses, and when Twitter was created, another invention was created as well, and that’s Hash tagging! Hash tagging has not only been a positive promotion for companies, but a negative promotion for companies as well. One company in particular would be Burger King. Burger King decided to come up with a new and healthier item on their menu, which were fries. Now, when I read about this, the first thing that came to my mind was, “How can you make fries healthier?” because in my mind, they’re just unhealthy period! Apparently, Burger King came up with a new way to make them healthier though. What they did was cut out about 70 calories within the fries and about 90 calories out of the large fry also, and what better way to promote these healthier fries than to create a hash tag on Twitter saying #WTFF. This is where they went wrong. The hash tag #WTFF for Burger King stood for “What the French Fry,” but little did they know that there was already another saying that people used that stood for #WTFF. The #WTFF that people were already using stood for, “What the F*king F*k.” People not only were using it when they were tweeting about something that they were frustrated about, but they also began bashing Burger King with their own hash tag! One tweet said, “#WTFF is a terrible hashtag. Whoever came up with it should be punished by having to eat Burger King.” Although Twitter can be a great way to promote your company, you still have to make sure that you are ready for whatever may come along with that idea, or in this case, hash tag. The PR teams from these different companies just have to be very cautious when it comes to brainstorming and thinking of different ideas when it comes to promoting the company. With more research, I think that Burger King could have prevented this type of hashtag fail from occurring. Although TV commercials are somewhat old school, I think that they can still portray the message that they want in order to persuade people to buy their product.


2 thoughts on “#WTFF

  1. Burger King should have definitely did some research before promoting their new product with that hashtag. I mean the whole point of twitter is to be relevant and know what’s going on. A tag like that is used nationwide so they should have known better. I’m sure they were venturing out, in hope to become on board with the rest of the world, but the just simply feel short. It’s like they were too excited to swim and didn’t check to see how deep the water was.

  2. I blogged about Burger King as well. I feel like this hashtag just made their company look stupid and not up to date with the cultural changed and slang of the 21st century. I do agree that a commercial probably would have done the product more justice than a hashtag. If a company is thinking about creating a buzz on Twitter, they should do their research and make sure they create a smart hashtag.

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