Monthly Archives: November 2013

As The Semester Comes to An End…

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Image Credit: Compfight via yokopakumayoko 

Throughout my time being in this Intro to PR class, I have learned so many things that I didn’t think would be easy at all to learn. I honestly thought this class was going to be so hard when we discussed the syllabus on the first day, but after Prof. Mullen explaining to a certain degree, it really wasn’t that bad! Most times, I go into my classes on the first day, thinking the absolute worse, thinking that its going to be hard and pretty much saying, “This isn’t going to work!” It was different with this class though when we started actually getting to work! When we first started talking about doing press releases, I got super nervous because I don’t think I had ever heard of a press release until I got to this PR class. When Prof. Mullen explained it, I was still nervous on doing it, but once I did it on my own, it wasn’t that bad. The main thing that I enjoyed about this class is that not only did I learn a lot in it, but every time we had a new chapter, Prof. Mullen explained it so well in my opinion. Most times when it comes to Powerpoints, I can’t really pay attention because I get distracted or bored easily, but in this class, there was never a dull moment! I think that’s what I liked most, along with the hands on experience as well with us having to create new social media networks. I thought that was a great idea because even though I don’t have inappropriate things on my social media networks that I had previously, I still felt like it would be more professional if I created new ones with only professionals on it and that only professionals can see also. I had never had a LinkedIn before, but when I first made it, I thought that this was too much for me to do, but once I got the hang of it, it became a lot easier to connect with people, so forth and so on. All of the things I learned in this class has helped me tremendously, and I’m really glad I ended up taking this class and sticking with it as well.

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#WTFF

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Image Credit: John R. Coughlin via Google

Companies have tried many different ways to promote their businesses, and when Twitter was created, another invention was created as well, and that’s Hash tagging! Hash tagging has not only been a positive promotion for companies, but a negative promotion for companies as well. One company in particular would be Burger King. Burger King decided to come up with a new and healthier item on their menu, which were fries. Now, when I read about this, the first thing that came to my mind was, “How can you make fries healthier?” because in my mind, they’re just unhealthy period! Apparently, Burger King came up with a new way to make them healthier though. What they did was cut out about 70 calories within the fries and about 90 calories out of the large fry also, and what better way to promote these healthier fries than to create a hash tag on Twitter saying #WTFF. This is where they went wrong. The hash tag #WTFF for Burger King stood for “What the French Fry,” but little did they know that there was already another saying that people used that stood for #WTFF. The #WTFF that people were already using stood for, “What the F*king F*k.” People not only were using it when they were tweeting about something that they were frustrated about, but they also began bashing Burger King with their own hash tag! One tweet said, “#WTFF is a terrible hashtag. Whoever came up with it should be punished by having to eat Burger King.” Although Twitter can be a great way to promote your company, you still have to make sure that you are ready for whatever may come along with that idea, or in this case, hash tag. The PR teams from these different companies just have to be very cautious when it comes to brainstorming and thinking of different ideas when it comes to promoting the company. With more research, I think that Burger King could have prevented this type of hashtag fail from occurring. Although TV commercials are somewhat old school, I think that they can still portray the message that they want in order to persuade people to buy their product.